Penang is a durian kingdom. A rich, storied connection with the fruit has made the island one of the centers of durian cultivation in Malaysia, if not the world. At the heart of this durian empire is a family-run conglomerate, Durian King. FAMEME, heir to this empire, has led a fabulously colourful, nomadic life abroad as an entrepreneur and entertainer. He finally returned to the land of his birth in 2017, rejoining the family business.