Penang is a durian kingdom. A rich, storied connection with the fruit has made the island one of the centers of durian cultivation in Malaysia, if not the world. At the heart of this durian empire is a family-run conglomerate, Durian King. FAMEME, heir to this empire, has led a fabulously colourful, nomadic life abroad as an entrepreneur and entertainer. He finally returned to the land of his birth in 2017, rejoining the family business. “The Return of Raja Durian” marks FAMEME’s homecoming, and an introduction to a figure otherwise little-known in Penang. The exhibition presents a collection of objects and documents that reveals the vicissitudes of his personal history, and his creative transformation of his family’s durian business. Artist and filmmaker Yu Cheng-Ta has produced a new documentary about FAMEME’s life, screening for the first time in this exhibition. The film offers an intimate look at his personal history, told through the gaze of a Taiwanese director. It delves behind his signature oversized sunglasses to trace the history of the Chinese immigrant community in Penang, and details FAMEME’s relationships with his family and struggles with self-identity, as he carves out his own durian empire.
Taiwanese artist and filmmaker Yu Cheng-Ta first met FAMEME in New York during the launch of the Museum of Durian in 2019. Yu was amazed by the Malaysian durian tycoon’s campy, thorny character, and decided to make a documentary about his life. In the talk, Yu shares about his experience working closely with FAMEME, and tells the tale of his struggles with his wealthy family, and his efforts, in the past few years, to carve out a durian empire of his own.
Born in Penang, Malaysia, in 1983, FAMEME is a celebrity, entrepreneur, designer and singer in promoting durians as a trendy lifestyle icon. He established several durian corporations such as the Museum of Durian in New York, the Durian Exercise Room in Seoul, and Durian Pharmaceutical in Taipei. Having gone worldwide, his empire has also branched out into singing and fashion. FAMEME recently released the singles “Rub a Dub Charlie’s Angel in the Tub” and “Fancy Fantasy,” while also working on a streetwear label called “Durian Duty To Be Free.”
Website: www.fameme.online
Instagram: www.instagram.com/famemenyc
Yu Cheng-Ta is an interdisciplinary artist hailing from Taiwan. His works often revolve around engaging in verbal communication with subjects and viewers, infusing a playful structure into his work to cultivate the concept of “life theatre.” This involves intentionally orchestrating real-life scenarios as shooting scenes. Yu won the grand prize at the Taipei Arts Award and participated in the 6th Taipei Biennial in 2008, and was featured in the Taiwan Pavilion at the 53rd Venice Biennale in 2009. His global artistic footprint extends to numerous international art festivals, including Aichi Triennale (2022), Performa Biennial (2019), Berlin International Film Festival (2015), Shanghai Biennial (2014), and the Asian Art Biennial (2015), among others. In 2018, his mocumentary film project, “Tell Me What You Want,” was presented at Centre Pompidou in Paris and Kunsthal Charlottenborg in Copenhagen.
Louis Ho is a curator, critic and art historian based in Singapore. His research is concerned with the contemporary visual cultures of Southeast Asia, ranging from art to the moving image, with a particular focus on the specific socio-cultural contexts in which various visual vernaculars have emerged in this part of the world, especially the vocabularies of queerness. He was formerly a curator at the Singapore Art Museum, and co-curator of the Singapore Biennale in 2016. As an independent practitioner, he is interested in hybrid curatorial concepts; he has put together exhibitions such as “Illegibility: The Making of”, “The Foot Beneath the Flower: Camp. Kitsch. Art. Southeast Asia”, “flat” and “only losers left alive (love songs for the end of the world)”. He has been published in various journals, including Modern Chinese Literature and Culture, and is a regular contributor to the architecture, design and art magazine, STIRworld. He has taught at the National Institute of Education and LASALLE College of the Arts in Singapore, and currently offer courses at Nanyang Technological University.